Introduction to SEO
The term SEO stands for SEARCH ENGINE OPTIMISATION. The SEO practices further divided into
1. On Page SEO
2. Off-Page SEO
SEO is a technique of increasing quality and quantity of traffic for a website by improving visibility in the search engines.
Both SEO practices end goal is to increase organic traffic to the website.
In this topic, Let’s discuss about OnPage SEO
On Page SEO
On Page SEO is a practise of optimizing web pages which helps better ranking in search engines.
But what does this practices include? Let’s have a look into this
- Page Speed
- Mobile User Experience
- Keywords Research and Usage
- H1 Tags
- Title Tags
- Meta Description
- Image alt tags
- Url length and Description
These 9 are the things you need to look after to make your On page seo perfect
On-Page Seo Techniques
Yes guys the Page speed matter.
You ever come across with a website taking ages to load?
What you guys do? Yeah simply we go back and click another result.
A recent study also stated that a delay of 1 second in page responsive time may cost you reduction of 7% in conversion.
Every website owner need to monitor his website performance. As Google also considering page speed as one of the factor in ranking.
There are many websites where you can monitor your website/page speed or performance.
Nowadays most of the users are using there internet from Mobile devices. So Google calculating both the desktop and mobile performance for ranking the website.
When you given your URL in there you will be shown both Mobile and Desktop performance of your website.
In addition to that
- First Contentful Paint
- Speed Index
- Time to Interactive
- First Meaningful Paint
- First CPU Idle
- Estimated Input Latency
Mobile User Experience
Do you know mobile traffic is increased almost 222% in last 7 years.
Almost 53% web traffic comes from the mobile.
So, It’s clear that websites are to be designed and optimised for mobile.
As discussed in the page speed section, one should monitor his website response time and should optimize it for better ranking.
Keywords Research and Usage
Keywords place a major role in website ranking.
Simply, Keywords are those which user search for.
Each keyword has a different search volume and ranking on google. While writing an article one has to choose his keywords wisely i.e., high search volume with less ranking difficulty.
The above image shows the keyword its volume and difficulty.
There are some tools where you can research for free.
2. Google Keyword Planner
3. LSI Keyword Planner
These keywords are the main heart for the article.
You need to mention these keywords mainly in
- H1 tags
- Meta description
- In between the content.
Here in the image the term ‘education’ is keyword.
Do you observed? Every search result has the term Education in it.
It is the FOCUS KEYWORD of your content
H1 to H6 are heading tags
As the number increase size of the heading decreases
It is recommended to have a H1 tag with your focus keyword in your article.
As discussed in the above section focus keywords is the main heart of the content.
Observed? In this article How to Learn Digital Marketing is my focus keyword and how I used it in the H1 tag.
For reference you can check out my other articles
For instance, in this article my focus keyword is On page SEO.
Titles the word itself describes what it is.
Yes, you need to mention your focus keyword in the title too.
Have you seen the image?
Boxed a set of words those are nothing but my focus keywords of that article.
You can check on this article, I mentioned my focus keyword in Title.
For simple understanding check on below image this is what meta description.
Simply, It is a quick glance of the particular website article.
Yes guys, You are right
You need to mention your keyword in meta description too. The focus keyword should be integrated with your content.
Image alt tags
Image alt tags describes the purpose of your image.
When some one uses screen readers then these alt tags describes your image and purpose of it.
There is a study that 1 in 30 search engine users have visual impairment and uses screen readers.
Note: It is advisable to add focus keyword as alt tag for any image in the whole article
Url length and Description
URL (uniform resource locator) should be short and descriptive with focus keyword in it.
Recommended focus keyword itself is enough for a perfect URL.
For instance, Let’s have an example here
Yeah while seeing the URL itself the user need to get a idea of what this URL about.
Firstly, Make Your content Simple and Readable.
- Don’t use big words make it simple.
- Use Short sentences and paragraphs
- Write how you talk. This is not a essay or any English exam.
Secondly, Use LSI keywords or Synonyms. A decent writer automatically uses synonyms and all in the flow of writing articles.
Here In the image I have searched for apple laptop. But google has displayed results of MacBook Air
This is because of Google has its own AI (Artificial Intelligence) and this is called as Phrase Based Index
Google not only shows what you searched for. It estimates your requirement and displays all the results.
The google also looks at your average user engagement with the website. That is termed as Bounce Rate.
You can find this statistics in your Google Analytics. The lower the bounce rate the better the website ranks.
You need to create value to the user. Quality of content is most important.
Final Thoughts on this Article
On page SEO is all about a bunch of practices of inserting focus keywords in meta tags, H1 tags, Alt tags, Title tags all this we done just to make the Big ‘G’ happy i.e, Google
It helps Google recognizing what is your article all about.
One should follow these On Page SEO techniques if not the big G will not identify you even you have the most amazing content in your articles.
The Google considers many other factors for ranking website. i.e., OFF page SEO
That is our next article.
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I hope this article On Page SEO helped you in clearing the doubts.
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